uvex sports receives German Brand Award in Gold
For its 2018 "Look for a winner" campaign, uvex was awarded the German Brand Award in Gold in the category "Industry Excellence in Branding - Sports".
According to the jury's statement, "uvex has been supplying equipment for Olympic athletes since 1972 and each time releases a special collection of helmets and ski goggles for the games. The campaign color gold and the motto "Look for a winner" for the Olympics 2018, allowed the brand to approach the games in winner colors. It was a powerful and simple idea that was cleverly implemented both formally and in terms of content, and attracted attention while at the same time claiming the high quality of the products and the brand. "