The new uvex brand movie
The “new brand movie” project was launched around one year ago. The reason for this was that moving images are increasingly in demand, but we had no film to promote the uvex brand or our claim protecting people. While uvex does have more and more moving images, these tend to be focused on either the safety or the sports sector. For this reason, the new brand movie must do two main things: provide a visual representation of our mission protecting people in addition to presenting uvex sports and uvex safety as one brand with one identity. Of course, in doing so it must also indirectly convey our brand values – leadership, quality and enthusiasm – as key words associated with uvex in the mind of the viewer.
The movie was first presented to employees on 28 September 2016 at the works meeting in Fürth. Below, Michael Winter discusses some details of the film.
uvex brand movie
The film is available in both German and English. Should you require it please contact your Marketing Leader or CBM.
We have purchased the usage rights for three years. The film may be used online and on social media. It may be used in trade fairs in Europe, Russia, Australia, Asia and South Africa and for POS in Europe. TV and cinema advertising is not included. If you are unsure about the usage rights, please contact your Marketing Leader or CBM.
We hope you enjoy using this film. We would be pleased to receive any feedback you may have.