Bernd Preuschoff becomes new Chief Digital Officer of the uvex group
Bernd Preuschoff will assume the position of Chief Digital Officer (CDO) in the uvex group as of 4 May 2020. "Digital transformation has been an important pillar of our corporate strategy for several years now," explains Michael Winter, managing partner of the uvex group. "We are delighted to have found in Bernd Preuschoff a digital expert who, with his 20 years of experience in various management roles at management consultancies, agencies and well-known brand companies, will provide new impetus in the digitisation of our family business.” His responsibilities at the uvex group include the expansion of existing and the development of new digital business models as well as intelligent services for the efficient design of all necessary processes and systems.
Bernd Preuschoff's most recent position was with the Schwan Group, whose digital activities under his leadership have received numerous awards. As CDO at Schwan Cosmetics since 2017, he has been responsible for building up the digital division, the "Schwan Digital Studio", and since November 2017, as CIO, also for worldwide IT. Prior to this, he was Associate Partner at IBM Interactive Experience (iX). There he was head of the "Digital Strategy" division and implemented digital business concepts for DAX and medium-sized companies in Germany and abroad.